What’s trending in family travel this summer vacation season? While Millennials previously held court as the leading force in the travel industry, “Gen Z,” consisting of young people born late in the 1990s to 2010s, is the new buzzword in tourism.
Virtuoso®, the global network specializing in luxury and experiential travel, surveyed its global advisors in the 2017 Luxe Report to determine the leading destinations for families and the influence Generation Z has over travel decisions. A total of 772 advisors from travel agency partners in North America, Latin America, Asia-Pacific, the Caribbean, Europe, Africa and the Middle East were surveyed, providing global insights into the year’s hottest family trends.
Generation Z: The New Destination Disruptors
Gen Z holds considerable sway over their families’ travel decisions, according to 88 percent of Virtuoso advisors polled. By 2020, this generation will account for 40 percent of all consumers with disposable income to travel (source: Digital Tourism Think Tank).
Gen Zs are well-traveled from an early age and globally minded, and thus interested in offbeat destinations with exhilarating adventures like diving the Great Barrier Reef and kayaking among icebergs in Greenland. The desire for personalized travel experiences, deeper cultural immersion, and Instagram-worthy design continues to drive the popularity of boutique hotels.
Gen Z has been hyperconnected to the internet since birth and, like its predecessors, places great emphasis on visual storytelling. Sharing one-of-a kind travel moments with friends on social media is today’s postcard, and here is where they’re going this year:
Top 10 Hottest Family Destinations
- Orlando, FL
- Costa Rica
- South Africa
- Turks and Caicos
- Dominican Republic
This is a banner year for American travelers heading overseas. As the U.S. currency is nearly at a one-to-one ratio with the euro – the first time in more than a decade – a trip to Europe is now more affordable. Ripple effects from Brexit linger as a weakened British pound drives luxury hotel rates down 14 percent compared to last year, all leading to increased demand for England.
Florida and Hawaii hold their stake as unrivaled popular destinations among families, and Zika-impacted areas, including the Caribbean and Mexico, are rebounding this season with hotels seeing a big uptick in reservations. As adventure travel continues to trend, active experiences in Australia, South Africa, and Costa Rica are also seeing increased interest from travelers.
Generation Z’s 20 Favorite Family Travel Destinations – Forbes