How Google Plans to Kill ‘Last Click Attribution’ –

Credit: Krisztian Bocsi/Bloomberg Google says it wants to rid marketers of their obsession with the last click before consumers buy things. Instead it aims to provide insights about how earlier ad dollars perform in areas like TV, digital video, store visits and search. The tech titan separately said it’s capable of showing local store hours, […]

Microsoft launches new Surface Pro like Apple, with an edge – CNET

Technically Incorrect offers a slightly twisted take on the tech that’s taken over our lives. Enlarge Image These could Jony Ive’s words, no? Microsoft/Twitter screenshot by Chris Matyszczyk/CNET It’s not a big deal. It is, as CNET editor Dan Ackerman calls it, “a small upgrade.” However, when Microsoft presented the new Surface Pro on Tuesday […]

Ikea’s smart light bulbs will work with Amazon Alexa, Apple Siri and Google Assistant – TechCrunch

Ikea’s smart light bulbs will answer to voice commands starting this summer. The company announced in a Swedish-language press release that its smart lighting product line, called Trådfri, will work with Amazon Alexa, Google Assistant, and Apple Siri and HomeKit. Right now, Trådfri can only be controlled with a remote control or an app, but […]

Uber admits to shortchanging drivers in New York City – Washington Post

Uber admitted Tuesday that it had collected tens of millions more from New York City drivers than it should have during a three-year span that began in November 2014. But Uber pledged to reimburse “every penny.” In the latest setback for the ride-hailing giant, tens of thousands of drivers in the city were shortchanged, Uber […]

Microsoft has condemned the Surface line to dongle hell – BGR

Apple always gets speeding tickets for rushing towards the future, even if that mean frustrating its customers in the process. The company kills old technology for what’s next, and the iPhone 7 and the MacBook Pro are a testament to that. Last year alone, Apple killed the 3.5mm headphone jack on smartphones, and while it […]

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